That is about the only thing that interests me. Sure levelling up was fun but it got old and WvW is too zerging and too much running from spawn back to battle.
sPvP was ok but at the end of the day having so few skills makes it seem very repetitive. Not enough skill in it. Yes there is SOME skill – as a thief I do enjoy my hit and runs but I just like having more skills to play with as it gives the advantage to the smart PvPer.
I played Aion for a long time, loved the open world PvP. I got owned for so very long but the progression eventually turned so I was winning 50% and then eventually 75% of the time. That was satisfying to me.