I bought a hard copy of guild wars for my friend, how would he go about getting the free upgrade to digital deluxe edition?
It is always very useful to check the GW2 Support webpage, here, as most of the times they do offer information about this issues. I proceed to copy and paste the relevant information to answer your question:
You can purchase the Digital Deluxe upgrade for both Standard and Digital Editions of Guild Wars 2. To upgrade your account to a Digital Deluxe Edition, follow the steps below.
- Log in to Guild Wars 2.
- Go to the Black Lion Trading Company Gem Store by pressing “O” (the default hot key) or by clicking the lion head icon in the upper left of your screen.
- Select the Upgrades category on the Gem Store home page.
- Select the Digital Deluxe Upgrade item and click Confirm to purchase.
Please note that once your purchase is complete, your account will be upgraded the next time you log in to Guild Wars 2. Once your account is upgraded, you will receive an in-game mail message with your items attached.
If you require further assistance, please contact support.