Which would you rather purchase?
Discussion brought to you by the ongoing debate on MoP sales.
It's good that the industry is no longer quoting one single source of information.
Previously Lazard Capital was quoted as saying that the initial retail sales of 700k for MoP were disappointing, and even if digital sales were to be included, the total figure would still be lacklustre.
Now Brean Murray, Carrett and Co gives a more optimistic forecast:
After reading both sides, I think the crux of the matter is in the ratio of digital sales to retail sales, ie what percentage of sales is made through retail, and what percentage through digital?
The reason they have conflicting forecasts is because they are making different assessments of what this ratio will be.
Just to put things in perspective:
For MoP to match Cata with their retail sales, they would need to have 80% of their entire sales made through digital channels, ie for every 5 games sold, 1 person is buying the box, 4 people are buying online.
I prefer digital sales myself, and I think digital sales is catching on. But to have it constitute as much as 80% of all your sales? Do you think it's possible?