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[Zgeist]

While reading "Items Coming Soon" topic posted a few days ago in here, I was wondering if ArenaNet may consider putting up on their cash shop a Guild Name Change option, similar to Character Name Change. For example, if there's a guild that in time changes its direction (for example changing from nation oriented to international, and the former name relates to its national character), or a change in command and the new management wants to make a renovation and a new beggining without disbanding the guild, a gem store option for this (even a somewhat costly one) could be nice imo. I understand that running a guild is a money sink (influence gained with gold), that's why i'm suggesting a relatively high price in the store.