You know... If Bioware had made its open world content more like GW2 but with the inclusion of actual Bioware-style story driven quests (some of which repeatable and maybe with "heroic" versions for max level) to complement DEs and give context to the world, and its space combat more like Faster Than Light than the shallow tunnel shooter (which is actually pretty good for what it is, just not good enough for a space sim fan like me), I'd still be playing it, sub fee and all. All the game served was to make me fully realize that WoW-style MMOs just aren't my thing. What a waste of potential it was... Sigh...
Well, hold off until Star Citizen (though it's all about space combat), or wait for Mass Effect Online
The issue is with the success of Bioware's MMO (or the lack thereof, rather) investors look at it and conclude that the MMO market is simply oversated or not profitable anymore and that World of Warcraft is a freak of nature. Albeit that might be true - it's still a widely popular game genre and if you make the right game, you can earn your company's fattest employees weight in gold each single day.
But yeah, takes investors with far-sight to see that AND then have a product on their hand that can objectively fulfil the criteria of a successful MMORPG these days. Which is quite hard, as we all know better than anyone.
So - while people always wish other franchise games to fail, I'd hope there will be very successful ones in the near future, otherwise the budgets get smaller and smaller and the quality suffers.
Though to be fair, for the dimension of budget SWTOR had - they sure drove the game into a ditch quite expertly. Still no idea how they managed that. Guess a solid 'Voice-over' didn't camouflage over the big ass flaws the game had