Except that the guy who spend $200 can get it IMMEDIATELY. Getting the stuff you want immediately, instead of farming for $200 worth over the next few weeks, is very appealing.
It is not just convenience too. Having different armor/weapons/jewelry set for different situations involve having different runes/sigils and different traits. You can't switch your build easily back and forth without having enough gold to buy and setup these alternate sets for sPvP, WvW, PvE, dungeons, etc. Customizing and optimizing your build for different situations IS a P2W advantage that you can have with gold.
So you admit it's just a matter of time.
Now explain to me how time is a matter of P2W.
They could be making money without exploiting their player base.
For example, they could offer paid content patches that forces the devs to actually make good content. Too bad they scrapped that for poor content and an aggressive gem store, no?
Were you on these forums when one of the devs stated they "might be looking into adding dungeons to the cash-shop"?
The uproar was almost bigger as the Ascended items uproar..
No, it is just expected that they need to earn a profit. I mean...duh...would anyone expect otherwise? The fact that Nexon assigned Crystin Cox to ArenaNet already is an obvious indication of what they need from the ArenaNet team.
So if they need to earn a profit, how would they do that? i.e. They must "push" people to buy gems with real money as much as they can.
1. Make huge gold sinks in the game so that gold is always in high demand.
2. Make the gem<->gold exchange rate to always favor gems so that people would tend to buy gems with real money instead of gold. That would also encourage people who need gold (see point 1 above), to buy gems using real money then sell their gems for gold.
3. Make things in the gem store that people would buy to encourage them to buy more gems. (e.g. make over kits, event stuff, etc.)
4. Have more RNG/gambling stuff in the gem store, so that the economy is not flooded with good stuff (see point 1 above), yet people would still buy gems for them.
Your logic is flawed.
IF they should make gold so scarce they push every player to the gem-shop, gems would be worth nothing.
This would also benefit them, because then players would need to buy more gems with cash to get equal amount of gold.
But as it stands now prices are very high, which is bad for Anet really.
+ If Anet should make gold so scarce everyone wants to buy gems to sel em for gold, who's gonna buy that massive amount of gems then?
Nobody would want those gems because gold is so scarce and people prefer their gold over some fluff stuff.