I started with doing all the achievements.
But since X, I'm only trying to get the min amount for the reward chest..
Tired of grinding and I want a month without LS.
So why do people get tired of it? We'll come back to that, but first I want to talk a bit about why ANet is doing this. Of course, whenever new content is introduced into an MMO, people log on and play it. In subscription-based MMOs, there's always a lot of resubs right after a major content patch. ANet has personal experience from GW1, where various content additions, festivals, etc would make player numbers explode (GW1 vets may recall 200+ districts in Lion's Arch, and so on).
Now combine that with the realization that what a successful MMO needs more than anything else is community. When lots of players are kept busy, when lots of players are in the game actively playing it, community will emerge on its own.
The classical recipe for this is to create some sort of leveling treadmill. It doesn't need to be based on levels: it can be based on gear, like it is in World of Warcraft. When a sufficient number of players have top gear, Blizzard releases new content, which is not important, and new gear, which is important. But this gives rise to grind, and that's what ANet promised to not have.
Instead, ANet releases content all the time. It's a blitheringly stupid idea, even more so because I myself suggested it, at great length, in many posts on various fan forums. Or, well, actually, the idea itself isn't stupid. The execution of it, however, is. Because people do get tired of it. Not of the actual new content, no. But of the constant releases.
So, why do people get tired of it? Well, the new content is there for only a short while. Then it's removed. And the content has a story element, of a sorts, and GW2 is at least partially a story-bound game. I think a lot of people get tired because they feel stressed out. Not actually stressed over the constant stream of releases, but of the fact that if they don't keep up, they'll never get the chance to see it again. It's gone, forever, you can never go back, not even by creating a new character. As if this was not enough, various achievements, which are kept in high esteem because the non-grind aspect of the game makes it nearly impossibly to distinguish yourself except through these achievements, keep track of everything you have done - and therefore also everything you have missed out on.
I am sorry for having partially caused this. Basically, ANet is running the game at a fever pitch all the time. It is not healthy for the game, and it leads to that people get tired of it. It's not grind. It's worse.
Edited by raspberry jam, 05 September 2013 - 12:50 PM.