Sure, you would. If you were justifying why the cost of a 100 dollar watch vs 10 dollar watch.
You're trying to make a decision, price factors into the decision.
I pay more for a particular piece of hardware because I want it to work, I want it to be reliable and I have faith in the people providing the product.
If I didn't give two craps beyond an immediate need, I would probably buy the crappier, cheaper product.