The problem is there is no niche for a small goal driven guild. All content is and can be done without a guild. Guilds are practically just interfaces to gain bonuses. It is completely optional. Also there is no type of content, except maybe Fractals(to a very small extent), to actually say we need to accomplish/try to accomplish these goals so that our guild gets some epeen rights.
These so called encouraging perks are not viable enough to drive a small guild. You even said it.
This pretty much sums it up.
Also let's try to keep this thread on subject and not on wvw or flaming each other. Really hope some high ups read this and one day do something to help.