Yet another indicator that there is a lack of good leadership at ArenaNet. Since launch, they've revamped dailies a couple of times (including the first implementing of them), and they keep bouncing back and forth between a more transparent, immersive design and a heavy handed, checklist design. IMO, the #1 problem with GW2 is the lack of a clear design vision against which they judge their "iterations" before implementing them. Everything smacks of a reactive, rather than proactive development process.
Instead of leaders with a vision and direction for the game, they design around problems that pop up by throwing ideas at it in hopes that something will stick. It should be "how could dailies fit into what we want this game to be?" Instead it seems to be "login numbers are down, maybe we can patch that hole with a revamp of the dailies."
It's not that unusual for any of us to get stuck putting out fires instead of spending our time setting and working toward clear goals. ArenaNet seemed, however, to be more vision-driven in the past, so it's hard to swallow that they've moved so far into reactionary development.