Man, it would be so hard for me to stray away from EVGA/Nvidia, I'm a fanboy, I can't help it. As far as the other things, Anet's connection etc, makes sense. I appreciate all the suggestions and information.
Budget -- Probably no more that $250, and it's a 1080p monitor. As far as games, GW2 is just about the only thing I play. MAYBE a bit of Skyrim, and the occasional swtor/D3 every other blue moon.